Magic links can be used as the only authentication method, which makes them a highly frictionless signup method and a great alternative to passwords. Just by clicking the link, users can be verified and access the platform they intend to reach. One of the main advantages of magic links is their frictionless style. Once the user receives the link, regardless of the medium chosen, they will be automatically verified and they can be automatically authenticated as well.
While the most common option is to send these URLs to an email account, it is also possible to send it to the user's phone via a messaging platform. Magic links are authenticated URLs that are sent to the user's phone number or email account. Let's explore each of them to see how they work and what their advantages are. But today, we bring you one of the latest trends in user authentication - onboarding flows via messaging apps! User authentication via TelegramĪuthenticating users via a messaging app –like Telegram or WhatsApp– is possible if your authentication methods include magic links or one-time passwords. In previous blog posts, we have shown you the main trends in onboardings and signups: top security, best-in-class UX, frictionless, etc. Yet, these processes are not always the most sophisticated ones! Plus, user authentication is a process we go through every day, multiple times a day.
Today, almost every activity can be executed online, so verifying the user's authenticity to access certain websites or platforms is important in terms of privacy, security and more.
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